Privacy Policy
Last Updated: May 12, 2026
Protecting your personal information is our priority. This Privacy Policy applies to FranzeseWine.com and Franzese Wine LLC (“Franzese Wine,” “we,” “us,” or “our”) and explains how we collect, use, protect, and share your information when you visit or make a purchase from our website.
Franzese Wine ships to U.S. customers only in states where direct-to-consumer wine delivery is permitted. At checkout you must affirm you are at least 21 years old (or of legal drinking age in your jurisdiction) and that a valid government-issued photo ID will be presented by the recipient at delivery. Your shipment must be signed by an adult 21+ at the address provided. If you are not present or cannot provide valid ID, the carrier may return or hold the shipment. It is your responsibility to ensure state and local laws allow direct shipments of wine to your address.
By using the Franzese Wine website, you consent to the data practices described in this Policy.
1. Information We Collect
Personal Information You Provide
To process orders, provide customer service, and deliver our products, we may collect the following personal information:
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First and last name
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Mailing and shipping address
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Email address
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Phone number
- Age attestation (confirmation that you are 21 years of age or older)
When you purchase products from us, we also collect billing information such as credit card details to complete your transaction.
Automatically Collected Information
We may automatically collect certain information about your device and browsing behavior, including:
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IP address
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Browser type
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Device type
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Access times
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Pages viewed
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Referring website address
This information helps us maintain site functionality, analyze trends, and improve user experience.
Demographic Information
We may also collect non-identifiable demographic information such as age or gender if voluntarily provided.
Cookies & Tracking Technologies
Our website uses cookies to personalize your online experience, keep you logged in, store preferences, and enhance site performance.
You may choose to decline cookies through your browser settings, but this may limit certain site features.
2. How We Use Your Information
Franzese Wine uses your personal information to:
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Process and fulfill orders
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Deliver products and services
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Provide customer support
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Communicate with you regarding your purchase or account
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Send marketing emails and/or SMS text messages including event updates, promotions, and company news (you may opt out anytime)
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Improve website functionality and user experience
We may also use anonymous data for analytics and marketing insights.
3. Sharing Your Information
We do not sell, rent, or lease your personal information to third parties.
We may share your information with trusted partners who help us:
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Process payments
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Ship orders
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Send emails or marketing communications
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Provide customer service
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Perform analytics
These partners are required to keep your information confidential and may only use it to perform services on our behalf.
We use Klaviyo to manage and deliver our email and SMS marketing communications. Klaviyo may store and process your name, email address, and phone number on our behalf. Klaviyo is required to handle your information in accordance with their privacy policy and our data processing agreement. You can review Klaviyo's privacy policy at klaviyo.com/legal/privacy.
Legal Requirements
We may disclose your information if required to:
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Comply with the law or legal process
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Protect our rights or property
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Ensure the safety of our customers or the public
4. Tracking User Behavior
We may track pages users visit on our site to understand product interest and improve service offerings. This data may be used to tailor content or promotions based on user behavior.
5. Links to Other Websites
Our website may contain links to external websites. We are not responsible for the content or privacy policies of these third-party sites. We encourage you to review their privacy statements when visiting them.
Our website and marketing communications, including SMS and email, are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal information from individuals under 21. If we become aware that a person under 21 has submitted their information, we will delete it promptly.
6. Your Rights (Including California Privacy Rights)
Upon receiving a verifiable request, you may:
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Request access to the personal information we hold about you
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Request deletion of your personal information
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Request correction of inaccurate information
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Opt out of marketing communications
Limitations to Deletion Requests
We may deny deletion requests if retaining the information is necessary to:
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Complete a transaction or fulfill an order
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Detect or prevent fraud or security issues
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Debug or repair site functionality
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Comply with legal obligations
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Conduct research (with your consent)
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Enable internal uses aligned with your relationship with us
To submit a request, email us at hello@FranzeseWine.com.
7. Children Under Thirteen
We do not knowingly collect personal information from children under 13. If you are under 13, please ask a parent or guardian for permission before using this website.
Our website and marketing communications, including SMS and email, are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal information from individuals under 21. If we become aware that a person under 21 has submitted their information, we will delete it promptly.
8. Email Communications
We may send emails regarding order updates, promotions, announcements, surveys, or company news.
You may unsubscribe at any time by clicking “Unsubscribe” at the bottom of our emails.
9. SMS Communications
By providing your phone number and consenting through our website forms or during a phone conversation with our team, you agree that Franzese Wine may send you text messages, including via automated technology, in two categories:
Order-related and conversational messages, including but not limited to: shopping cart links generated during a phone consultation with our AI Sommelier, order confirmations, shipping updates, delivery notifications, and replies to your inquiries.
Marketing messages, including but not limited to: event updates, promotions, new releases, exclusive offers, and discount codes.
Message frequency varies based on your activity and the messages you opt in to. Message and data rates may apply. We do not send marketing messages outside of 8:00 AM – 9:00 PM in the recipient’s local time.
To opt out of all SMS at any time, reply STOP to any message. You will receive a confirmation that you have been unsubscribed and will not receive further messages. For help, reply HELP or contact us at hello@FranzeseWine.com.
Consent to receive SMS messages is not a condition of purchase. Your phone number will not be sold or shared with third parties for their own marketing purposes.
We use Klaviyo for email and outbound marketing SMS, and Twilio for transactional and conversational SMS (including AI Sommelier cart links). Both vendors are required to handle your information in accordance with their privacy policies and our data processing agreements. You can review their privacy policies at klaviyo.com/legal/privacy and twilio.com/legal/privacy.
See our SMS Terms for the full SMS program disclosures.
10. Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be posted on our website or sent to the primary email associated with your account.
Your continued use of the website after any changes indicates your acceptance of the updated Privacy Policy.
11. Contact Information
If you have questions or concerns about this Privacy Policy, please contact us:
Franzese Wine LLC
11346 Sunco Dr
Rancho Cordova, CA 95742